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Marketing Vs. Sales


Marketing and sales co-exist and work in tandem beautifully if they are allowed to remain as separate entities coming together to achieve results:

DRIVING REVENUE!!

Marketing = SIZZLE ------ Sales = CLOSING

The misunderstanding that marketing and sales are the same causes a downward spiral of events. Sales staff and managers become frustrated, productivity drops, turnover is high, and company image suffers. This "cycle of misunderstanding" perpetuates itself over and over again resulting in lost revenue.

STOP THE CYCLE OF MISUNDERSTANDING!

HOW?

1) Understand that there is a difference between marketing and sales.

What's The Difference?

Marketing is associated with advertising, event planning, community involvement, getting your company name "out there", creating credibility, normally a "people pleaser" personality, with the primary focus on lead generation.

Sales is associated with knowledge and understanding of the value of a lead, understanding the "selling cycle", a well documented sales process (and knowing how to use it), great qualifying questions, developing an atmosphere of trust with customers, listening more than talking, asking for the sale or the next step, great follow-up skills.

The actual skill sets (not personalities) for each of these areas of expertise is different. Most companies evaluate potential sales staff on personalities NOT skills. A critical component in the hiring process should include a skill based evaluation.

2) When recruiting, define well in advance what position you are hiring for - sales or marketing? Most companies' need both as a team working together.

3) Eliminate untrained or unskilled staff from being involved in the recruitment process. The misconception about sales and marketing being one and the same runs rampant in all industries in all staff involved in the hiring process.

Solutions:

1) Develop a company profile to differentiate skill sets.

2) Create a list of key questions designed to delineate the difference in skill sets of the sales person vs. the marketing person.

3) Provide appropriate training to anyone involved in the hiring process to help them understand the differences to assure you are hiring the right person for the right position.

CEO - United Sales Training (http://www.unitedsalestraining.com), 20 years as a Professional Sales Trainer, Recruiter, Sales and Marketing Manager, Consultant. Dedicated to the "keep it simple" approach. FOCUS: "Training programs designed to help women - tough enough for men."


MORE RESOURCES:

Sales Training - Google News

GNTO plans to launch online training programme for Indian travel trade this year - TravelBizMonitor


GNTO plans to launch online training programme for Indian travel trade this year
TravelBizMonitor
... the German National Tourist Office (GNTO) plans to launch an online training programme sometime this year. This information was provided by Romit Theophilus, Director-Marketing and Sales, GNTO India, during the GNTO 'India Pool' road show conducted ...

Rainmaker Releases Latest Enhancement to B2B e-Commerce Solution - MarketWatch (press release)


Rainmaker Releases Latest Enhancement to B2B e-Commerce Solution
MarketWatch (press release)
9, 2012 /PRNewswire via COMTEX/ -- Rainmaker Systems, Inc. /quotes/zigman/99009/quotes/nls/rmkr RMKR +2.50% , a leading global provider of B2B e-commerce solutions that drive online sales and renewals for products, subscriptions and training for ...

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SEMCON: Strong end to the year with stable sales growth and improved profits - MarketWatch (press release)


SEMCON: Strong end to the year with stable sales growth and improved profits
MarketWatch (press release)
We develop technologies, products, plants and information solutions along the entire development chain and also provide many services including quality control, training and methodology development. Semcon boosts customers' sales and competitive ...

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Graduates wanted for Bauer Radio Academy - Radio Today


Graduates wanted for Bauer Radio Academy
Radio Today
A new Commercial Trainer role will be created to train sales staff and seven graduate positions will be offered. The selection process for graduates is to begin shortly and these will be the first people to attend the training academy, benefitting from ...
News - Bauer sets up Sales AcademyThe Sales Pro (press release)

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Mars Venus Executive Training & local trainer Karen Leckie hosts One Day ... - PR Web (press release)


PR Web (press release)

Mars Venus Executive Training & local trainer Karen Leckie hosts One Day ...
PR Web (press release)
Sales Professionals cannot afford to miss this 1 Day Sales Training Workshop that presents research done by John Gray Ph.D. in the field of gender intelligence which highlights and explains the differences in male/female decision-making.

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Trained Realtors help deal with foreclosures - NorthJersey.com


NorthJersey.com

Trained Realtors help deal with foreclosures
NorthJersey.com
Up to one-third of all existing homes sold recently were either short sales or foreclosures, according to National Association of Realtors' (NAR) data. To train Realtors to meet the needs of home buyers and sellers who need these services, ...

Nissan opens new training center in Irving - Fort Worth Star Telegram


Fort Worth Star Telegram

Nissan opens new training center in Irving
Fort Worth Star Telegram
Senior Nissan executives including Bill Krueger, vice chairman of Nissan North America, and Brian Carolin, senior vice president of sales and marketing, were in town for a grand opening event Wednesday night. Nissan has conducted training at another ...
Nissan North America opens new training center in IrvingDallas Morning News (subscription) (blog)

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ONTILITY Solar Training - March 1st NABCEP Exam Prep Class in Los Angeles - RenewableEnergyWorld.com


ONTILITY Solar Training - March 1st NABCEP Exam Prep Class in Los Angeles
RenewableEnergyWorld.com
John Berry, ONTILITY Director of Training Sales notes, "The ONTILITY Solar Training program is a truly comprehensive approach to professional solar training and career development. It's so much more than workshops and seminars.

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Sales Performance International Launches China Website - EON: Enhanced Online News (press release)


Sales Performance International Launches China Website
EON: Enhanced Online News (press release)
CHARLOTTE, NC--(EON: Enhanced Online News)--Sales Performance International (SPI), a global sales training and performance improvement firm, announced today the launch of its new Chinese web site, www.spisaleschina.com. The expanded web presence is in ...

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Capitol Lighting's Bright Start Internship Program Offers Local Community ... - MarketWatch (press release)


Capitol Lighting's Bright Start Internship Program Offers Local Community ...
MarketWatch (press release)
... the award-winning lighting experts, is launching a groundbreaking, paid-training program, Bright Start. This internship opportunity will teach a select group of candidates valuable skills in retail sales with a focus on the lighting/home furnishing ...

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