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10 Expressions to Avoid in Sales Communication
Keeping up with what words are in and out isn't hard. Yet, 1. Any archaic, stilted words, such as: hitherto, whereby, 2. "Kindly advise." As opposed to not kindly advising. 3. "Whereas." Instead use "where" or "while." 4. "Pursuant to." This is too informal for 2004. The 5. "As per your request." As per any other way...dah? 6. "As of today, we are in receipt of" or "we are in receipt 7. "Please don't hesitate to call." Again a term that went 8. "When time permits." This is great language for a poem 9. "Enclosed please find." Honestly, I don't know when this 10. "Of even date." This one I thought went out in the Bonus: Yet and so -- use them conservatively and only for
Catherine Franz, past managing partner, now certified life
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